A really nice CASE studentship would be with one of the big satnav manufacturers or someone like the Carbon Trust. The idea would be to look at the sustainability implications of adding a least-cost option to route-finding software, as well as enabling cost tracking. These translate nicely into carbon-reduction if there is an effect on consumer behaviour. It would give a corporate sponsor a significant showcase project that may well prove popular with consumers.
The student could spend the months of their masters project looking at the feasibility of producing a satnav device with this capability from a triple-bottom line point of view, including life cycle analysis, to work out what sort of effect it would need on consumer behaviour and how popular it would need to be in order to be worth doing.
The PhD project would then seek to investigate the potential for behaviour change, and may involve some software development too.
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